Method and system for data mining of social media to determine an emotional impact value to media content

A data mining engine for use in a media content affinity application, comprising:

• at least one search engine that searches a plurality of social media content for mention of the media content;
• a ratings engine that provides for an emotional impact rating of the mention of the media content, said ratings engine including:
• a syntactic analyzer configured to derive an affinity value from the social media content, and
• an author impact analyzer configured to determine an author impact coefficient from an identify of an author of the social media content, wherein the emotional impact rating for the social media content is determined by a weight of the author impact coefficient on the affinity value for the social media content;
• an emotional impact rating accumulator adapted to receive emotional impact values for a plurality of social media content and determine an aggregated emotional impact value based on the plurality of social media content;
• and
• a database configured to associate the aggregated emotional impact value with the media content.