US 2013/0097160 A1 · ENTERPRISE DATA MATCHING

Abstract

A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.

Claims20

Dependent claims

An enterprise data management (EDM) system comprising

at least one module configured to provide a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency;
a data processing system configured to manage the plurality of unmatched records, managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by:
computing a scoring function, based on a set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity,
selecting a highest-ranking market entity from the plurality of market entities as the active entity,
performing a first matching process, using a plurality of matching options, to match the active entity to at least one of a remaining plurality of market entities, and
performing a second matching process, using the plurality of matching options, to match the active entity to a parent advertiser;
and
a media database configured to store records associated with the active entity, the at least one of a remaining plurality of market entities, and the parent advertiser.

5 more elements

An enterprise data management (EDM) system comprising

at least one module configured to provide a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency;
a data processing system configured to manage the plurality of unmatched records, managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by:
computing a scoring function, based on a set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity,
selecting a highest-ranking market entity from the plurality of market entities as the active entity,
using a plurality of matching options to match the active entity to a parent advertiser in order to manage and report records associated with the active entity;
and
a media database configured to store records associated with the active entity and the parent advertiser.

4 more elements

An enterprise data management (EDM) system comprising

at least one module configured to provide a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency;
a data processing system configured to manage the plurality of unmatched records based on input from a user, managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by:
computing a scoring function, based on a set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity,
selecting a highest-ranking market entity from the plurality of market entities as the active entity,
using a plurality of matching options to match the active entity to at least one of a remaining plurality of market entities;
and
a media database configured to store records associated with the active entity and the at least one of a remaining plurality of market entities.

4 more elements

Dependencies are inferred from the claim text.

Enterprise data matching

Life of this patent

Enterprise data matching

Life of this patent

Abstract

Claims20