Methods and systems for modifying search engine rankings of web pages

A method for generating content for an advertisement, comprising

• processing a database using orthogonal corpus indexing to derive a plurality of keywords being related to content in the database;
• receiving an ad word related to the advertisement;
• determining a first keyword related to the received ad word;
• selecting content from the database based on at least one of the first keyword and the received ad word;
• and
• adding the selected content to the advertisement for display.

A system for improving ranking in a search engine of a web page comprising:

• a processor configured to:
• process a database using orthogonal corpus indexing to derive a plurality of keywords related to content in the database;
• process the web page to determine a first keyword that relates to content of the web page;
• select content from the database based on the first keyword;
• and
• add the selected content to the web page to improve the page rank of the web page.

A system for generating content for an advertisement, comprising a processor configured to

• process a database using orthogonal corpus indexing to derive a plurality of keywords being related to content in the database;
• receive an ad word related to the advertisement;
• determine a first keyword related to the received ad word;
• select content from the database based on at least one of the first keyword and the received ad word;
• and
• add the selected content to the advertisement for display.