Trademark map construction method

A trademark map construction method comprising the steps of:

• A. retrieving data of trademark samples;
• selecting a range of trademarks to be analyzed and then retrieving trademark samples required within the range from the Trademark Official Gazette published by the United States Patent and Trademark Office (USPTO);
• data of each of the trademark samples being retrieved having a trademark logo, and at least one data selected from the group consisting of trademark registration number, registration notice date, nationality, trademark owner, brand name, and trademark expiration date;
• B. producing a data checklist of the trademark samples;
• producing a data checklist of the trademark samples by using the data of the trademark samples the trademark map maker retrieving from the Trademark Official Gazette published by the USPTO;
• first labeling each of the trademark samples with a serial number and then inputting at least one data selected from the group consisting of the trademark registration number, the registration notice date, the nationality, the trademark owner, the brand name, and the trademark expiration date of the trademark sample after the serial number;
• C. creating a questionnaire related to the trademark logos;
• labeling the trademark logo of each of the trademark samples retrieved from the Trademark Official Gazette published by the USPTO with the same serial number as that of the trademark sample;
• then integrating each of the trademark samples and the corresponding trademark logo labeled with the serial number respectively so as to design and create a questionnaire;
• giving various respondents the questionnaire for checking similarity of the trademark samples and dividing the trademark samples into different groups according to respondents' subjective judgment;
• D. collecting the questionnaires for producing a matrix table;
• collecting the questionnaires completed by the respondents and inputting results of the similarity of the trademark samples obtained according to respondent's subjective judgment into a matrix table;
• filling the serial number of each of the trademark samples and the corresponding trademark logo into the first column and the first row of the matrix table in turn;
• filling the number of people among the respondents who judge that the trademark samples and the trademark logos of the two serial numbers are similar into where the serial number in the row and the serial number in the column crossed to complete production of the matrix table;
• E. constructing a trademark map:
• inputting data of the matrix table into statistical software of a microprocessor and executing Multi-Dimensional Scale (MDS) processing by the statistical software of the microprocessor so as to analyze relative distance between the trademark samples and convert the data in the matrix table into distribution of the trademark samples in a trademark map in different dimensions.