System, method and apparatus for dynamically generating a question flow

A decisioning system for dynamically building a question flow for determining a financial product suitable for a customer, the decisioning system comprising a processor configured to:

• select a second data capture stage from a predetermined set of one or more possible second data capture stages on the basis of an eligibility score associated with a financial product, the eligibility score being based on customer information submitted in response to a first data capture stage;
• and
• update the eligibility score on the basis of customer information submitted in response to the second data capture stage;
• wherein the first data capture stage and the second data capture stage each comprise data relating to one or more questions to be presented to a user.

A computer program product comprising a non-transitory computer-readable storage medium having computer-readable instructions stored thereon, the computer-readable instructions being executable by a computerized device to cause the computerized device to perform a method of dynamically building a question flow for determining a financial product suitable for a customer, the method comprising:

• selecting a second data capture stage from a predetermined set of one or more possible second data capture stages on the basis of an eligibility score associated with a financial product, the eligibility score being based on customer information submitted in response to a first data capture stage;
• and
• updating the eligibility score on the basis of customer information submitted in response to the second data capture stage;
• wherein the first data capture stage and the second data capture stage each comprise data relating to one or more questions to be presented to a user.

A computer-implemented method of dynamically building a question flow for determining a financial product suitable for a customer, the method comprising:

• selecting data representing a second data capture stage from data representing a predetermined set of one or more possible second data capture stages, said selection being performed on the basis of data representing an eligibility score associated with a financial product, the eligibility score being based on data received in response to a first data capture stage;
• generating a graphical user interface representing the second data capture stage on the basis of the selected data representing the second data capture stage;
• and
• recalculating the eligibility score on the basis of data received via the graphical user interface in response to the second data capture stage.