Methods for and apparatus for providing advice based upon emotional motivators
OwnerRobert Davidson, Fanny Chung Davidson +1inventors
InventorsRobert Davidson, Fanny Chung Davidson, Belinda Womack
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Abstract
The present invention provides methods and apparatus for associating Products with Emotional Qualifiers and Purchasers with Emotional Motivators. The associations may then be used to provide advice on a decision to Purchase or other decision.
Claims20
Apparatus for matching one or both of a Product and a service with a Purchase based upon emotional motivators and emotional qualifiers, the apparatus comprising:
- a computerized server in logical communication with a digital communications network;
- and
- executable software stored on the server and executable on demand, the software operative with the server to cause the apparatus to:
- transmit via the digital communications network a Purchaser interface for making selections which indicate Emotional Motivators associated with the Purchaser;
- receive a list of Emotional Qualifiers associated with respective Products;
- transmit a Purchaser interface for inputting a selection of a type of Product the Purchaser has interest in;
- receive a selection of a type of Product the Purchaser has interest in;
- receive a list of Emotional Qualifiers associated with respective Products;
- correlate Emotional Motivators associated with the Purchaser with Emotional Qualifiers associated with one or more Products which the Purchaser is interested in;
- and
- transmit data descriptive of Products with correlated Emotional Motivators and Emotional Qualifiers.
A method for matching one or both of a Product and a service with a Purchaser wherein said matching is based upon emotional motivators and emotional qualifiers, the apparatus comprising:
- receiving via a digital communications network one or more indications of Emotional Motivators associated with the Purchaser;
- receiving a list of Emotional Qualifiers associated with respective Products;
- transmitting via the digital communications network a Purchaser interface for inputting a selection of a type of Product the Purchaser has interest in;
- receiving via the digital communications network a selection of a type of Product the Purchaser has interest in;
- receiving a list of Emotional Qualifiers associated with Products of the type the Purchaser has interest in;
- correlating Emotional Motivators associated with the Purchaser with Emotional Qualifiers associated with the Products of the type the Purchaser has interest in;
- and
- transmitting data descriptive of Products with correlated Emotional Motivators and Emotional Qualifiers.
Dependencies are inferred from the claim text.