System and Method of Providing Transactional Privacy
OwnerBalachander Krishnamurthy, Vijay Erramilli +2inventors
InventorsBalachander Krishnamurthy, Vijay Erramilli, Pablo Rodriguez, Josep Maria Pujol
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Abstract
A user is prevented from being identified at each of a plurality of sites. An indication to sell access to the user at one of the plurality of sites is received. A personal information marketplace is provided to run an auction to sell the access to the user at the one of the plurality of sites. In response to a sale of the access to the user at the one of the plurality of sites to an aggregator, access to track the user at the one of the plurality of sites while maintaining anonymity of the user is provided to the aggregator.
Claims20
A method comprising:
- preventing a user from being identified at each of a plurality of sites;
- receiving an indication from the user to sell access to the user at one of the plurality of sites;
- providing a personal information marketplace to run an auction to sell the access to the user at the one of the plurality of sites;
- and
- in response to a sale of the access to the user at the one of the plurality of sites to an aggregator, providing to the aggregator, access to track the user at the one of the plurality of sites while maintaining anonymity of the user.
A tangible computer readable medium storing computer program instructions, which, when executed on a processor, cause the processor to perform operations comprising:
- preventing a user from being identified at each of a plurality of sites;
- receiving an indication from the user to sell access to the user at one of the plurality of sites;
- providing a personal information marketplace to run an auction to sell the access to the user at the one of the plurality of sites;
- and
- in response to a sale of the access to the user at the one of the plurality of sites to an aggregator, providing to the aggregator, access to track the user at the one of the plurality of sites while maintaining anonymity of the user.
An apparatus for providing services to an aggregator, the apparatus comprising:
- a memory storing computer program instructions;
- and
- a controller communicatively coupled to the memory, the controller configured to execute the computer program instructions, which, when executed on the controller, cause the controller to perform operations comprising:
- preventing a user from being identified at each of a plurality of sites;
- receiving an indication from the user to sell access to the user at one of the plurality of sites;
- providing a personal information marketplace to run an auction to sell the access to the user at the one of the plurality of sites;
- and
- in response to a sale of the access to the user at the one of the plurality of sites to an aggregator, providing to the aggregator, access to track the user at the one of the plurality of sites while maintaining anonymity of the user.
Dependencies are inferred from the claim text.