Dynamic Floor Pricing for Managing Exchange Monetization

One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for matching an advertising payload with an available impression, comprising:

• selecting a hosted advertisement that corresponds to an available impression, the hosted advertisement having an assigned user segment, the assigned user segment being associated with first floor price information;
• assigning an inventory segment to the available impression, the assigned inventory segment being associated with second floor price information;
• associating the selected hosted advertisement and the available impression with a plurality of interaction segments;
• detecting a match between an interaction segment associated with the hosted advertisement and an interaction segment associated with the available impression, the matching interaction segment being associated with third floor price information;
• determining a floor price based on the third floor price information;
• forwarding information related to the available impression, bid information for the selected hosted advertisement, and the determined floor price to an auction marketplace;
• transmitting an advertising payload in response to the available impression, the advertising payload corresponding to at least one of the selected hosted advertisement or a payload associated with a winning bid from an auction corresponding to the available impression;
• receiving auction bid information, from the auction marketplace, related to the auction corresponding to the available impression;
• and
• updating at least one of the first floor price information, the second floor price information, or the third floor price information based on the received auction bid information.

A computer-implemented method for matching an advertising payload with an available impression, comprising:

• selecting a hosted advertisement that corresponds to an available impression, the hosted advertisement having an assigned user segment;
• assigning an inventory segment to the available impression;
• determining a floor price based on the assigned user segment and the assigned inventory segment;
• receiving a plurality of auction bids, the auction bids comprising auction bid values, at least one of the bids having a bid value greater than the determined floor price;
• selecting a bid from the plurality of received auction bids based on the auction bid values;
• determining a final auction price for the available impression based on the determined floor price;
• and
• transmitting an advertising payload corresponding to the selected bid in response to the available impression.