Method for click-stream analysis using web directory reverse categorization

A computer program product comprising at least one non-transitory computer readable medium storing instructions translatable by a server computer to perform:

• collecting, by the server computer, click stream information associated with a user at a client device, wherein the click stream information comprises a network address requested by the user, the network address being in a network domain, the server computer being communicatively connected to the client device over a network connection;
• obtaining, from at least one source external to the server computer and to the network domain, category information corresponding to the network address requested by the user;
• generating a user profile for the user utilizing the click stream information collected by the server computer and the category information from the at least one source;
• and
• based at least in part on the user profile, providing information regarding an item or offering the item to the user at the client device.

A method of profiling a user comprising:

• collecting, by a server computer communicatively connected to a client device over a network connection, click stream information associated with a user at the client device, wherein the click stream information comprises a network address requested by the user, the network address being in a network domain;
• obtaining, from at least one source external to the server computer and to the network domain, category information corresponding to the network address requested by the user;
• generating a user profile for the user utilizing the click stream information collected by the server computer and the category information from the at least one source;
• and
• based at least in part on the user profile, providing information regarding an item or offering the item to the user at the client device.