Method and system for managing delivery of leads and bidding
AssigneeDex One Digital, Inc.
InventorsRene Christian Schaub, Stefano Coccia
Life of this patent
Estimating the term…
Abstract
A system and method that enables a business owner to receive leads such as phone calls or emails to their business at a prescribed cost-per-lead and a volume determined by the budget the owner is willing to allocate to the purchase. The method manages an internet based advertisement campaign, which includes performing the step of creating an internet based advertisement campaign that includes a budget parameter, a campaign duration parameter, advertisement content with a lead reference, and an ad listing with a URL that links to said advertisement content. Another embodiment of the method can include managing the bidding process for a multi-item keyword auction.
Claims18
A computer implemented method for managing a keyword bidding process, said method comprising the steps of:
- determining, at a computer, keywords to be included in keyword portfolio and determining optimal rank for each keyword based on historical key word volume and key word impressions;
- determining a base bid for each keyword based on an aggregate of historical data independent of any advertiser specific parameters;
- determining an individual advertiser multiplier for each of a plurality of advertisers independent of any specific keyword portfolio parameters based on target volume and cost optimization;
- and
- modulating the base bid using the multiplier to determine each individual advertiser bid.
A computer system for managing a keyword bidding process comprising:
- a computer having a memory and one or more processors;
- and
- one or more programs, stored in the memory and executed by the one or more processors, where the one or more programs include, instructions for determining keywords to be included in keyword portfolio and determining optimal rank for each keyword based on historical key word volume and key word impressions,
- instructions for determining a geo-category specific bid for each keyword based on an aggregate of historical data independent of any advertiser specific parameters,
- instructions for determining an individual advertiser multiplier for each of a plurality of advertisers independent of any specific keyword portfolio parameters based on target volume and cost optimization, and
- instructions for modulating the base bid using the multiplier to determine each individual advertiser bid.
A non-transitory computer readable storage medium for use in conjunction with a computer system, the computer readable storage medium storing one or more programs including instructions for execution by the computer system, the one or more programs when executed by the computer system cause the computer system to perform operations comprising:
- determining, at a computer, keywords to be included in keyword portfolio and determining optimal rank for each keyword based on historical key word volume and key word impressions;
- determining a base bid for each keyword based on an aggregate of historical data independent of any advertiser specific parameters;
- determining an individual advertiser multiplier for each of a plurality of advertisers independent of any specific keyword portfolio parameters based on target volume and cost optimization;
- and
- modulating the base bid using the multiplier to determine each individual advertiser bid.
Dependencies are inferred from the claim text.