Online Advertisement Perception Prediction
AssigneeMicrosoft Corporation
InventorsTaifeng Wang, Tie-Yan Liu, Bin Gao, Tao Qin
Life of this patent
Estimating the term…
Abstract
An advertisement perception predictor may forecast the effectiveness of an online advertisement in a web page by predicting whether the online advertisement may be perceived by a consumer. The advertisement perception predictor may use a perception model that is trained for determining perception probability values of online advertisements. The perception model may be applied to an online advertisement to determine a perception probability value for the online advertisement. The perception probability value may indicate the likelihood that a consumer is likely to view the online advertisement.
Claims20
A computer-readable medium storing computer-executable instructions that, when executed, cause one or more processors to perform acts comprising:
- training a perception model for determining a perception probability value of an online advertisement in a web page, the perception probability value indicating a likelihood that a consumer is likely to view the online advertisement;
- and
- applying the perception model to the online advertisement to determine a perception probability value for the online advertisement.
A computer-implemented method, comprising:
- assigning a quantification value to each of one or more feature associated with each online advertisement in a group of online advertisements;
- obtaining label data that includes a view status for the each online advertisement in the group of online advertisements, each view status indicating whether a corresponding online advertisement is viewed by a user;
- developing a perception model based on quantification values of the group of online advertisements and the labeled data;
- and
- applying the perception model to an online advertisement to determine a perception probability value for the online advertisement.
A computing device, comprising:
- one or more processors;
- and
- a memory that includes a plurality of computer-executable components, the plurality of computer-executable components comprising:
- a model training component that trains a perception model for determining a perception probability value of an online advertisement in a web page, the perception probability value indicating a likelihood that a consumer is likely to view the online advertisement;
- an advertisement analysis component that applies the perception model to the online advertisement to determine a perception probability value for the online advertisement;
- and
- a payment assessment component that determines an impression fee for the online advertisement based at least on the perception probability value.
Dependencies are inferred from the claim text.