Events Tracking Technology
AssigneeAppsflyer Ltd.
InventorOren KANIEL
Life of this patent
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Abstract
The presently disclosed subject matter includes, inter alia, a system and method of associating between a media source advertizing a given app and a respective app event of the given app. information indicative of an app event of the given app executed by a given device is received and data elements characterizing the given device and generating a fingerprint identifying the given device are obtained. The generated fingerprint is compared with at least one other previously generated fingerprint and based on the result of this comparison it is determined whether both fingerprints identify the same device.
Claims17
A computerized method of associating between a media source advertizing a given app and a respective app event of said given app, the method comprising:
- With the help of a processor:
- receiving information indicative of an app event of said given app executed by a given device;
- obtaining data elements characterizing the given device and generating a fingerprint identifying the given device;
- comparing between the fingerprint and at least one other fingerprint;
- each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;
- determining that the fingerprint and at least one other fingerprint both identify the same device, in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.
A computerized tracking system comprising:
- a computer memory associated with at least one processor operable to associate between a media source advertizing a given app and a respective app event of said given app;
- the processor being operable to:
- receive information indicative of an app event of said given app executed by a given device;
- obtain data elements characterizing the given device and generating a fingerprint identifying the given device;
- compare between the fingerprint and at least one other fingerprint;
- each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;
- determine that the fingerprint and at least one other fingerprint were both generated for the same device in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.
A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps of a method of associating between a media source advertizing a given app and a respective app event of said given app, the method comprising:
- receiving information indicative of an app event of said given app executed by a given device;
- obtaining data elements characterizing the given device and generating a fingerprint identifying the given device;
- comparing between the fingerprint and at least one other fingerprint;
- each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;
- determining that the fingerprint and at least one other fingerprint were both generated for the same device in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.
Dependencies are inferred from the claim text.