Media posting system and method

A system for managing an advertising spot or campaign, comprising:

• a processor;
• a data bus coupled to said processor;
• and
• a non-transient computer-readable medium embodying computer code, said computer-readable medium being coupled to said data bus, said non-transient computer program code comprising instructions executable by said processor and configured for:
• receiving a media advertising order with respect to a media outlet via a media ordering application in order to thereafter extract exact time data associated with said media outlet from a traffic sub-system;
• merging audience delivery data obtained from a rating unit via a media posting application into a database in order to thereafter link said audience delivery data with said media advertising order and said exact time data;
• and
• generating at least one report with respect to said media advertising order via said media posting application based on a comparison between said estimated audience delivery data associated with said media advertising order and an actual audience delivery data.

An apparatus comprising one or more processor readable storage devices having non-transient processor readable code on said processor readable storage devices, said non-transient processor readable code for programming one or more processors to perform a method for managing a media advertising order, comprising:

• receiving a media advertising order with respect to a media outlet via a media ordering application in order to thereafter extract exact time data associated with said media outlet from a traffic sub-system;
• merging audience delivery data obtained from a rating unit via a media posting application into a database in order to thereafter link said audience delivery data with said media advertising order and said exact time data;
• and
• generating at least one report with respect to said media advertising order via said media posting application, said report based on a comparison between said estimated audience delivery data associated with said ordered advertising spot and an actual audience delivery data.

The apparatus 15 further comprising non-transient processor readable code for configuring the media posting application to generate at least one of the following types of report:

• a media advertising order versus exact time report;
• a promised audience delivery report;
• an actual audience delivery report;
• or
• a percentage of promised audience delivery report