US 2013/0097001 A1 · DYNAMIC LOYALTY SERVICE

Abstract

A dynamic loyalty service system allows a product provider to create a demand plan that identifies anticipated demand for a service over a number of time segments. The dynamic loyalty service system generates the demand plan using information about historic commercial data about the service and historic patterns of usage of the product by the provider's loyalty program participants. The dynamic loyalty service system allows a user to identify targets for the various time segments, wherein the targets specify desired adjustments to the demand during the respective time segment. The dynamic loyalty service system uses the demand plan and the adjustment targets to generate a communication plan that specifies the messages to be sent to the provider's loyalty program participants and the communication modality for delivering the messages.

Claims20

Dependent claims

A method comprising:

generating a demand plan based on historic commercial data about a product, the demand plan describing anticipated utilization rates for the product for a set of time segments over a future time period;
identifying a target for adjusting the anticipated demand for the product during one or more of the set of time segments of the future time period;
generating a communication plan specifying one or more promotions to be communicated to one or more of loyalty program participants and one or more channels for communicating the one or more promotions to the one or more loyalty program participants, the communication plan configured to adjust the anticipated utilization rates by the target in the future time period;
updating the one or more channels based on real-time information about actual utilization rates;
and
communicating the one or more promotions in accordance with the updated communication plan.

3 more elements

Dependencies are inferred from the claim text.

Dynamic loyalty service

Life of this patent

Dynamic loyalty service

Life of this patent

Abstract

Claims20