Method and system for selling a product online

A method of selling a product online over the Internet, said method utilizing a server device and comprising the steps of:

• configuring the server device to provide a maze screen image having a plurality of first end points, a plurality of second end points, and a plurality of user-configurable routes connecting the first end points to the second end points;
• configuring the server device to receive customer-identification information and route-configuration information from a customer who has decided to purchase the product, wherein a portion of the user-configurable routes is configured according to the route-configuration information;
• configuring the server device to associate one of a plurality of indicators with the customer-identification information, each of the indicators corresponding to one of the second end points;
• configuring the server device to select one of the first end points when a predetermined termination condition is satisfied, and to plot on the maze screen image the user-configurable route from the selected one of the first end points to the corresponding one of the second end points;
• and
• for the customer having the customer-identification information that is associated with the indicator to which the user-configurable route plotted on the maze screen image corresponds, configuring the server device to conduct a transaction with the customer for the product, wherein a benefit associated with purchase of the product is provided to the customer.