Mobile Game Promotion Distribution
AssigneeSparkfly LLC
InventorsCatherine M. Tabor, Ken R. Powell, John W. Daniel, Terry Bruehl
Life of this patent
Estimating the term…
Abstract
Systems and methods for providing games, challenges, and/or promotions to mobile devices are usable to provide incentives to customers. According to one embodiment, a system can be provided. The system can be operable to receive location information associated with a mobile device and additional information, such as but not limited demographic and/or purchase history information, associated with the mobile device. Additionally, the system can be operable to select content based on the received information, transmit the content to the mobile device, receive an event outcome indicator associated with the content, and provide a promotional offer to the mobile device.
Claims20
A system, comprising:
- at least one memory that stores computer-executable instructions;
- at least one processor configured to access the at least one memory, wherein the at least one processor is configured to execute the computer-executable instructions to:
- receive location information associated with a mobile device;
- receive additional information associated with the mobile device;
- select content based at least in part on the location information and the additional information;
- transmit, to the mobile device, the selected content;
- receive, from the mobile device, an event outcome indicator associated with the selected content;
- and
- transmit a promotional offer to the mobile device, the promotional offer based at least in part on the event outcome indicator.
The system of claim 0, wherein the demographic information comprises at least one of a name, an address, average income, a sex, or a race associated with the mobile device.
A method, comprising:
- receiving, from a mobile device, location information associated with the mobile device;
- receiving, from the mobile device or from memory, demographic information or purchase behavior information associated with the mobile device;
- determining a game or a challenge, for the mobile device, based at least in part on the location information and at least one of the demographic information or purchase behavior information associated with the mobile device;
- transmitting the selected game or challenge to the mobile device;
- receiving, from the mobile device, an event outcome indicator associated with the selected promotion, game, or challenge;
- and
- transmitting a promotional offer to the mobile device, the promotional offer based at least in part on the event outcome indicator.
One or more computer-readable media storing computer-executable instructions that, when executed by at least one processor, configure the at least one processor to perform operations comprising:
- receiving, from a mobile device or from the one or more computer-readable media, location information associated with the mobile device and at least one of demographic information associated with the mobile device or purchase history information associated with the mobile device;
- determining a game or challenge associated with a physical location of a merchant to be transmitted to the mobile device based at least in part on the location information associated with the mobile device and at least one of the demographic information associated with the mobile device or the purchase history information associated with the mobile device, wherein the game or challenge is received from a third-party or the merchant and indicates a target mobile device or location;
- and
- transmitting the game or challenge to the mobile device.
Dependencies are inferred from the claim text.