Sensitivity evaluation system, sensitivity evaluation method, and program

A sensitivity evaluation method, comprising:

• acquiring a reaction of a sympathetic nervous system as biological data;
• acquiring a reaction of a parasympathetic nervous system as the biological data;
• performing judgment processing, from the obtained biological data, about a candidate group of sensitivity factors that candidate groups associate with an active degree of the sympathetic nervous system and/or the parasympathetic nervous system, and the candidate groups include a plurality of sensitivity factors in the form of a set of positive and negative sensitivity factors;
• performing judgment processing, from information obtained from the subject, sensitivity factors on whether an inner state of the subject is the pleasant state or the unpleasant state;
• and
• performing estimation processing, based on the judged pleasant state or unpleasant state, about sensitivity from among the candidate group of sensitivity factors obtained by the judgment processing.

A recording medium having recorded thereon a sensitivity evaluation program for causing a control unit of an information processing apparatus to operate as:

• a biological data analysis unit to judge, from biological data obtained from an acquisition unit for acquiring a reaction of a sympathetic nervous system and a reaction of a parasympathetic nervous system, a candidate group of sensitivity factors that a subject has;
• a positive/negative analysis unit to judge, from information obtained from the subject, whether an inner state of the subject is a pleasant state or an unpleasant state;
• and
• a comprehensive evaluation unit to integrate analysis results of the biological data analysis unit and the positive/negative analysis unit to estimate sensitivity comprehensively,
• wherein:
• the candidate group of sensitivity factors are candidate groups associated with an active degree of the sympathetic nervous system and/or the parasympathetic nervous system,
• wherein:
• the candidate groups include a plurality of sensitivity factors in the form of a set of positive and negative sensitivity factors.