Dual Proprietary and Universal Mobile Barcode Reader

A method for presenting a plurality of content on a mobile device in a computer network environment, the method comprising:

• a. capturing a barcode with said mobile device;
• b. decoding said barcode into an alphanumeric string on said mobile device;
• c. transmitting, from said mobile device, said alphanumeric string to a code management platform on said computer network environment;
• d. at said code management platform, testing if said alphanumeric string is a native content or points to a third-party content;
• e. retrieving said third-party content if said testing determines the alphanumeric string points to said third-party content;
• f. forwarding said third-party content to said mobile device if said testing determines the alphanumeric string points to said third-party content;
• g. forwarding said native content to said mobile device if said testing determines the content is natively hosted;
• h. displaying the native content or the third-party content on said mobile device;
• i. as a function of said alphanumeric string, forwarding a pairing of content with instructions to load a separate associated content message on said mobile device;
• whereby, the associated content message is simultaneous displayed with the native content or the third-party content on the mobile device.