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AssigneeViacom International Inc.
InventorsJoanne Levy, Adam Solomon, Jen Tracy, Christine Warner, Roy Firestone, Tim Bagwell, Jonathan Tabak, Ryan Ondriezek, Patricia Clarke, Thong Duy Vu
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Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes providing, by a server computing device, an advertising unit comprising a first content layer including the media content and a media player, a second content layer including the interactive advertising content, wherein the advertising content includes a virtual toy box, and an integration module. The integration module is configured to display the media content in the media player and, after determining that playback of the media content is complete, display the advertising content. The method includes transmitting, by the server computing device, the advertising unit for presentation on the remote computing device.
A method for dynamic integration and presentation of interactive advertising content and media content, the method comprising:
A system for dynamic integration and presentation of interactive advertising content and media content, the system comprising:
A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:
Dependencies are inferred from the claim text.