System and method for selecting advertisements

A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to modify the advertisements, the method comprising:

• requesting action by the viewer of the television;
• receiving the requested action from the viewer;
• receiving personal information or preferences associated with the viewer,
• wherein the personal information includes an image of the viewer;
• modifying an advertisement based on the action of the viewer,
• wherein at least one action is received from the viewer during display of the advertisement;
• displaying the modified advertisement on the television;
• and
• transmitting to a remote data collection site an indication of the displayed advertisement,
• wherein the transmission does not include any personally identifiable information associated with the viewer.

A system for displaying interactive advertisements on a television, the system including a controller configured for connection to the television, the controller comprising:

• a receiver operable to receive advertisements and to receive input from a viewer of the television,
• wherein the input comprises an image of the viewer;
• a processor operable to
• request action by the viewer of the television,
• modify an advertisement based on the action of the viewer, and
• display the modified advertisement on the television,
• wherein the viewer may interact with the advertisement during display of the advertisement;
• and
• a transmitter operable to transmit data to a remote collection site,
• wherein the data includes an indication of the displayed advertisement and does not include any personally identifiable information associated with the viewer.

A system for displaying advertisements on a television, wherein the system includes a controller operably coupled to the television, the controller comprising:

• a memory device operable to store information about at least one viewer of the television,
• wherein the information includes an image of the viewer;
• a receiver configured for receiving an advertisement scheduled for display on the television at a specified time;
• a processor operable to modify the received advertisement based on action by the viewer;
• and
• a transmitter operable to transmit data to a remote collection site,
• wherein the data includes an indication of the modified advertisement and does not include any personally identifiable information associated with the viewer.