Displaying estimated social interest in time-based media

A system for producing a user interface of a social interest estimation system, the comprising:

• means for displaying a social interest heat map area displaying a social interest heat map showing levels of social interest for a plurality of events corresponding to a series of chronological time segments in a time-based medium;
• means for displaying a media display area, visually distinguished from and concurrently displayed with the social interest heat map area, and displaying an event selected from the social interest heat map;
• and
• means for displaying a social media display area, visually distinguished from and concurrently displayed with the social interest heat map and media display areas, and displaying a plurality of social media content items relevant to the selected event, the social media content items authored by users of a social networking system.

A system for producing a user interface of a social interest estimation system, the system comprising:

• a computer processor;
• and
• a computer-readable storage medium storing computer program modules configured to execute on the computer processor, the computer program modules comprising a user interface engine configured to graphically display:
• a social interest heat map area for displaying a social interest heat map showing levels of social interest for a plurality of events corresponding to a series of chronological time segments in a time-based medium;
• a media display area, visually distinguished from and concurrently displayed with the social interest heat map area, for displaying an event selected from the social interest heat map;
• and
• a social media display area, visually distinguished from and concurrently displayed with the social interest heat map and media display areas, for displaying a plurality of social media content items relevant to the selected event, the social media content items authored by users of a social networking system.