Delivering an in-application message

A system for identifying an in-application message to display to a user, comprising:

• a computer-based processor configured to process data for the system;
• a message identification component, operably coupled with the processor, configured to identify an eligible message from a plurality of in-application messages, based at least upon a user action in an application associated with the eligible message;
• and
• a message display determination component, operably coupled with the message identification component, configured to determine whether to display the eligible message to the user in the application based at least upon a user message viewing history.

A computer readable medium comprising computer executable instructions that when executed via a processor perform a method for identifying an in-application message to display to a user, the method comprising:

• tracking user views of one or more in-application messages resulting in a user message viewing history;
• identifying a user action in an application;
• receiving a file comprising a plurality of in-application messages respectively associated with metadata;
• identifying an eligible message associated with the user action, from the plurality of in-application messages, comprising comparing the user action to metadata associated with the eligible message;
• and
• determining whether to display the eligible message to the user in the application comprising comparing the user message viewing history with the metadata associated with the eligible message.