Intermediary-based transaction system

A computer-implemented, intermediary-based method for conducting transactions between entities connected via a social graph of a virtual social network, the method comprising:

• storing in at least one virtual social network platform at least one social graph connecting virtual entities of individuals and business partners, the virtual social network providing at least one virtual communication channel allowing any of the virtual entities to communicate with each other;
• storing with the at least one social graph at least one connection between at least one individual and at least one business partner;
• reading-out and registering the at least one connection by a transaction provider;
• and
• employing the registered connection to enable the at least one individual to create a transaction to the business partner by using a transaction application executing on a mobile device such that a notification indicating the transaction is generated and transmitted to the business partner by triggering the at least one virtual communication channel, wherein the storing, the reading-out and the employing are performed by one or more configured computing systems.

A non-transitory computer-readable medium whose contents configure a computing system to perform a method, the method comprising:

• storing in at least one virtual social network platform at least one social graph connecting virtual entities of individuals and business partners, the virtual social network providing at least one virtual communication channel allowing any of the virtual entities to communicate with each other;
• storing with the at least one social graph at least one connection between at least one individual and at least one business partner;
• reading-out and registering the at least one connection by a transaction provider;
• and
• employing the registered connection to enable the at least one individual to create a transaction to the business partner by using a transaction application executing on a mobile device such that a notification indicating the transaction is generated and transmitted to the business partner by triggering the at least one virtual communication channel.