Niche Keyword Recommendation
AssigneeMicrosoft Corporation
InventorsBin Gao, Tie-Yan Liu
Life of this patent
Estimating the term…
Abstract
A computing device is described herein that is configured to select a subset of keywords from a plurality of keywords based at least on measures of competition associated with the keywords and to suggest the selected subset for bidding. The plurality of keywords is relevant to at least one advertising target. The computing device calculates a measure of competition for a respective keyword based on a number of bidders for the respective keyword and on a number of available advertisement slots in search results provided responsive to queries for the respective keyword.
Claims20
A method comprising:
- receiving, by one or more computing devices, a plurality of keywords relevant to at least one advertising target;
- calculating, by the one or more computing devices, measures of competition associated with the keywords, each measure of competition for a respective keyword being calculated based on a number of bidders for the respective keyword and on a number of available advertisement slots in search results provided responsive to queries for the respective keyword;
- and
- selecting, based at least on the measures of competition, by the one or more computing devices, a subset of the keywords to suggest for bidding.
One or more computer storage media storing a plurality of computer-executable instructions configured to program one or more computing devices to perform operations comprising:
- receiving a plurality of keywords relevant to at least one advertising target;
- calculating measures of competition associated with the keywords, each measure of competition for a respective keyword being calculated based on a number of bidders for the respective keyword and on a number of available advertisement slots in search results provided responsive to queries for the respective keyword;
- and
- selecting a subset of the keywords to suggest for bidding, the selecting based at least on the measures of competition and on one or more of query frequencies associated with the keywords, keyword prices, relevancy scores of the keywords, or cross-similarities of the keywords with respect to each other.
A system comprising:
- one or more processors;
- a filtering module configured to be operated by the one or more processors to determine relevancies of a superset of keywords to at least one advertising target and select a plurality of keywords from the superset of keywords based on the determined relevancies;
- and
- a bidding keyword selection module configured to be operated by the one or more processors to:
- calculate measures of competition associated with the keywords of the plurality of keywords, each measure of competition for a respective keyword being calculated based on a number of bidders for the respective keyword and on a number of available advertisement slots in search results provided responsive to queries for the respective keyword;
- and
- select a subset of keywords to suggest for bidding from the plurality of keywords, the selecting based at least on the measures of competition and on one or more of query frequencies associated with the keywords, keyword prices, relevancy scores of the keywords, or cross-similarities of the selected keywords with respect to each other.
Dependencies are inferred from the claim text.