Methods and Systems for Real-Time Audience Tracking

A method comprising:

• rendering an application or a webpage including a tracking object on a user device;
• maintaining a real-time communication channel with a server;
• sending, through the real-time communication channel to the server, a first message for a first event that a user of the user device is paying attention to the tracking object;
• and
• sending, through the real-time communication channel to the server, a second message for a second event that the user of the user device is no longer paying attention to the tracking object.

A control server comprising:

• a communication module configured to maintain a real-time communication channel with a user device, wherein the user device renders an application or a web page including a tracking object;
• wherein the communication module is further configured to receive, from the user device through the real-time communication channel, a first message for a first event that a user of the user device is paying attention to the tracking object;
• and to receive, from the user device through the real-time communication channel, a second message for a second event that the user of the user device is no longer paying attention to the tracking object;
• a storage module configured to record the first and second events to a database;
• and
• a report module to generate a report for the tracking object based on the first and second events recorded in the database, wherein the report contains a number of users who have paid attention to the tracking object and the duration of time that each of the users has been paid attention to the tracking object.