Mutually Advertising System, Advertisement Distribution Planning Apparatus and Method, and Computer Program

An ad distribution planning apparatus connected with a plurality of ad indication systems via a network, the apparatus comprising:

• a receiving section for receiving, from the ad indication systems, viewing indexes about ads indicated by the ad indication systems;
• a relation degree calculating section for, with respect to each of the ad indication systems, identifying advertisers corresponding to the respective ads among business enterprises, for calculating evaluation values of the received viewing indexes regarding each of the identified advertisers, and for calculating degrees of relations between the business enterprises from the calculated evaluation values;
• and
• an ad allotting section for setting distribution allotment degrees for each of ads to be distributed to the ad indication systems in accordance with the relations degrees calculated by the relation degree calculating section.

An ad distribution planning apparatus connected with a plurality of ad indication systems via a network, the apparatus comprising:

• a receiving section for receiving, from the ad indication systems, viewing indexes about ads indicated by the ad indication systems;
• a relation degree calculating section for, with respect to each of the ad indication systems, identifying advertisers corresponding to the respective ads among business enterprises, for calculating evaluation values equal to averages of the received viewing indexes regarding each of the identified advertisers, and for calculating degrees of relations between the business enterprises from the calculated evaluation values;
• and
• an ad allotting section for setting distribution allotment degrees for each of ads to be distributed to the ad indication systems in accordance with the relations degrees calculated by the relation degree calculating section.

A method of planning the distribution of ads, comprising the steps of:

• receiving, from ad indication systems, viewing indexes about ads indicated by the ad indication systems;
• with respect to each of the ad indication systems, identifying advertisers corresponding to the respective ads among business enterprises;
• calculating evaluation values of the received viewing indexes regarding each of the identified advertisers;
• calculating degrees of relations between the business enterprises from the calculated evaluation values;
• and
• setting distribution allotment degrees for each of ads to be distributed to the ad indication systems in accordance with the calculated relations degrees.

A computer program for enabling an information processing apparatus to function as:

• a receiving section for receiving, from ad indication systems, viewing indexes about ads indicated by the ad indication systems;
• a relation degree calculating section for, with respect to each of the ad indication systems, identifying advertisers corresponding to the respective ads among business enterprises, for calculating evaluation values of the received viewing indexes regarding each of the identified advertisers, and for calculating degrees of relations between the business enterprises from the calculated evaluation values;
• and
• an ad allotting section for setting distribution allotment degrees for each of ads to be distributed to the ad indication systems in accordance with the relations degrees calculated by the relation degree calculating section.