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US 2013/0085808 A1Published application
Emotional survey
AssigneeThe Forbes Consulting Group, LLC
InventorDavid Lowry Forbes
Life of this patent
Estimating the term…
Abstract
A method includes presenting a media item to a test subject, the media item associated with a brand or product; presenting a series of sensory stimuli to the test subject; and, based on responses of the test subject to the series of stimuli, generating results suitable to inform a business decision related to marketing of the brand or product.
Claims40
A method comprising:
- presenting, on a user interface of a computing device, a media item to a test subject, the media item associated with a brand or product;
- presenting, on a user interface of a computing device, a series of sensory stimuli to the test subject;
- and
- based on responses of the test subject to the series of stimuli, generating, using an analysis module of a computing device, results suitable to inform a business decision related to marketing of the brand or product.
1 more element
A computer-implemented system comprising:
- a presentation module configured to:
- present, on a user interface of a computing device, a media item to a test subject, the media item associated with a brand or product, and
- present, on a user interface of a computing device, a series of sensory stimuli to the test subject;
- and
- an analysis module configured to generate, based on responses of the test subject to the series of sensory stimuli, results suitable to inform a business decision related to marketing of the brand or product.
2 more elements
Dependencies are inferred from the claim text.