Prioritizing marketing leads based on social media postings
AssigneeToyota Motor Sales, U.S.A., Inc.
InventorsBrian Kursar, Jayadev Gopinath
Life of this patent
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Abstract
A system may prioritize marketing leads. Each marketing lead may identify a prospect for a marketing effort. The system may include a computer data processing system that is configured to: query a computer system for social media postings made in a social media network system by each prospect; determine whether each prospect is a good candidate for the marketing effort based on the results of the query; and store information indicative of the determination.
Claims28
A system for prioritizing marketing leads, each marketing lead identifying a prospect for a marketing effort, comprising a computer data processing system configured to:
- query a computer system for social media postings made in a social media network system by each prospect;
- determine whether each prospect is a good candidate for the marketing effort based on the results of the query;
- and
- store information indicative of the determination.
A non-transitory, tangible, computer-readable storage medium containing a program of instructions configured to cause a computer data processing system running the program of instructions to prioritize marketing leads, each marketing lead identifying a prospect for a marketing effort, and, in particular, to:
- query a computer system for social media postings made in a social media network system by each prospect;
- determine whether each prospect is a good candidate for the marketing effort based on the results of the query;
- and
- store information indicative of the determination.
Dependencies are inferred from the claim text.