Display apparatus providing side view luminance enhancement

A method of improving displayed darkness as provided at a side view by a backlit Liquid Crystal Display (LCD) device having a liquid crystal layer operating in a vertical alignment mode (VAM), the method being automatically carried out within the LCD device and comprising:

• first polarizing supplied backlight rays in accordance with a first absorption axis extending in an x axis direction of a reference frame having orthogonal x, y and z axes so as to thereby produce first polarized light rays, where the first polarized light rays have respective polarization states on a surface of a Poincare sphere representing such states;
• first rotating the polarization states of the first polarized light rays in a first rotation direction about an axis of the Poincare sphere and in accordance with a first translation magnitude along the surface of the Poincare sphere so as to thereby produce first rotated and polarized light rays;
• using the liquid crystal layer in a relaxed state to second rotate the polarization states of the first rotated and polarized light rays in a second rotation direction, opposite to the first rotation direction and also about the same axis of the Poincare sphere and in accordance with a second translation magnitude along the surface of the Poincare sphere so as to thereby produce second rotated and polarized light rays, where the second translation magnitude is substantially the same as the first translation magnitude;
• biaxially translating the second rotated and polarized light rays along the Poincare sphere surface towards an extinction point on the Poincare sphere surface, where the extinction point is symmetrically displaced on one side of a prime meridian of the Poincare sphere in opposition to where the polarization states of the first polarized light rays reside on the Poincare sphere surface.