System and method for interactive promotion of products and services

A computer system for interactively promoting the sale of a product or service, the system comprising:

• a processor operable for:
• capturing an image of a consumer;
• conducting a biometric scan of the image;
• recognizing at least one biometric from the biometric scan;
• determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer;
• and
• if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data, displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service.

A computer system for interactively promoting the sale of a product or service, the system comprising:

• means for capturing an image of a consumer;
• means for conducting a biometric scan of the image;
• means for recognizing at least one biometric from the biometric scan;
• means for determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer;
• and
• means for displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data.

A computer program product comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for interactively promoting the sale of a product or service, said method comprising:

• capturing an image of a consumer;
• conducting a biometric scan of the image;
• recognizing at least one biometric from the biometric scan;
• determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer;
• and
• if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data, displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service.