Back to results
US 2013/0024254 A1Published application
Systems and methods for electronic coupon viral marketing
AssigneeSavingstar
InventorsMichael D. Libenson, David A. Rochon, Gregory T. White
Life of this patent
Estimating the term…
Abstract
Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.
Claims20
A method for tracking viral distribution of Universal Product Code (UPC) based electronic coupons, the method comprising:
- (a) generating, by a server, a tracking code unique to a first user for tracking Universal Product Code (UPC) based electronic coupons distributed by the first user;
- (b) embedding, by the server, the tracking code into an electronic coupon offered to the first user, the electronic coupon identifying a UPC;
- (c) receiving, by the server, a redemption of the electronic coupon by a second user, the second user receiving the electronic coupon from the first user;
- (d) identifying, by the server from the redemption of the electronic coupon, the first user via the tracking code;
- and
- (e) attributing, by the server to the first user, the redemption of the electronic coupon by the second user.
3 more elements
A system for tracking viral distribution of Universal Product Code (UPC) based electronic coupons, the system comprising:
- a server generating a tracking code unique to a first user for tracking Universal Product Code (UPC) based electronic coupons distributed by the first user;
- an electronic coupon generator embedding tracking code into an electronic coupon offered to the first user, the electronic coupon identifying a UPC;
- an electronic coupon manager receiving a redemption of the electronic coupon by a second user, the second user receiving the electronic coupon from the first user and identifying, from the redemption of the electronic coupon, the first user via the tracking code;
- and
- wherein the server attributes to the first user, the redemption of the electronic coupon by the second user.
2 more elements
Dependencies are inferred from the claim text.