A process for dyeing keratin materials, in which a suitable dye composition comprising at least one fluorescent dye chosen from dyes of formula (I):
- organic acid salts, mineral acid salts, optical isomers, geometric isomers, and solvates thereof,
- wherein, in formula (I):
- m is 0 or 1;
- n is 1 or 2;
- p is chosen from integers ranging from 0 to 4 inclusive;
- R1, which may be identical or different, are each chosen from halogens, optionally substituted (C1-C6)alkyl groups, (C1-C6)alkoxy groups, (C1-C6) alkylthio groups, (di)(C1-C6) (alkyl)amino groups, (C1-C6)polyhaloalkyl groups, hydroxyl groups, (C1-C6)polyhydroxyalkyl groups, polyhydroxy (C1-C6)alkoxy groups, nitro groups, cyano groups, R-G-C(G′)- groups, R—C(G′)-G- groups, R′S(O)2—N(R)— groups, and RR′N—S(O)2— groups,
- with G and G′, independently of one another, each chosen from oxygen, sulfur, and groups NR', and
- R and R′, independently of one another, each chosen from hydrogen and (C1-C6)alkyl groups;
- R2 and R3, independently of one another, are each chosen from optionally substituted (C1-C6)alkyl groups;
- B is chosen from optionally substituted aryl groups and optionally substituted heteroaryl groups;
- L is chosen from divalent C1-C20 hydrocarbon-based chains which are optionally substituted, optionally interrupted, and/or optionally terminated at one end with at least one group chosen from:
- i) divalent groups chosen from:
- —N(Ra)—;
- —N+(Ra)(Rb)— An−;
- —O—;
- —S—;
- —CO—, and —SO2—,
- with Ra and Rb, independently of one another, each chosen from hydrogen, (C1-C6)alkyl groups, hydroxyl (C1-C6)alkyl groups, and (di)(C1-C6) (alkyl)amino (C1-C6)alkyl groups, and
- An− chosen from anionic counterions, and
- ii) cationic heterocyclic and heteroaryl Het+An− groups,
- with An− chosen from anionic counterions, and
- Het+ chosen from saturated and unsaturated heterocycles comprising 5 to 10 members and saturated and unsaturated heteroaryls comprising 5 to 10 members;
- Y is chosen from:
- i) hydrogen;
- ii) alkali metals;
- iii) alkaline earth metals;
- iv) NR+RαRβRγRδAn″− ammonium groups and P+RαRβRγRδAn″− phosphonium groups,
- with Rα, Rβ, Rγ, and Rδ, independently of one another, each chosen from hydrogen and (C1-C4)alkyl groups, and
- An″− chosen from anionic counterions;
- and
- v) thiol-function-protecting groups;
- and
- An− is chosen from anionic counterions;
- and when n is 2, then m is zero, and when n is 1, then m is 1,
- is applied to the materials.