Methods, Systems, and Products for Tailored Content
AssigneeAT&T Intellectual Property I, L.P.
InventorsWilliam R. Matz, Scott R. Swix
Life of this patent
Estimating the term…
Abstract
Methods, systems, and products tailor content to users. Clickstream data is merged with a user attribute and content information. A merged record is compared to advertising attributes of advertisements. When the merged record matches an advertising attribute, an advertisement associated with the advertising attribute is retrieved and sent to the user.
Claims20
A method, comprising:
- receiving clickstream data describing actions entered by a user while viewing content;
- retrieving a user attribute of the user;
- retrieving content information describing the content;
- merging the clickstream data with the user attribute and with the content information to create a merged record;
- comparing the merged record to advertising attributes of advertisements;
- determining the merged record matches one of the advertising attributes;
- retrieving an advertisement associated with the one advertising attribute;
- and
- sending the advertisement to the user.
A system, comprising:
- a processor;
- memory;
- and
- code stored in the memory that when executed causes the processor to:
- receive clickstream data describing actions entered by a user while viewing content;
- retrieve a user attribute of the user;
- retrieve content information describing the content;
- merge the clickstream data with the user attribute and with the content information to create a merged record;
- compare the merged record to advertising attributes of advertisements;
- determine the merged record matches one of the advertising attributes;
- retrieve an advertisement associated with the one advertising attribute;
- and
- send the advertisement to the user.
A computer-readable storage medium on which is encoded processor executable instructions for performing a method, the method comprising:
- receiving clickstream data describing actions entered by a user while viewing content;
- retrieving a user attribute of the user;
- retrieving content information describing the content;
- merging the clickstream data with the user attribute and with the content information to create a merged record;
- comparing the merged record to advertising attributes of advertisements;
- determining the merged record matches one of the advertising attributes;
- retrieving an advertisement associated with the one advertising attribute;
- and
- sending the advertisement to the user.
The computer-readable storage medium of claim 17, further comprising instructions for querying a database of advertisements for the one advertising attribute.
The computer-readable storage medium of claim 17, further comprising instructions for retrieving an incentive associated with the clickstream data.
Dependencies are inferred from the claim text.