System and method for event tracking across plural contact mediums

A system for event tracking across plural contact mediums, the events associated with the providing of product information to product users, the system comprising:

• an event log module operable to accept one or more event logs from each of the plural contact mediums, each event log having plural contact sessions, each contact session having one or more time-stamped user interactions, each interaction with a labeled reference, each labeled reference providing information about the product;
• an event modeling engine interfaced with the event log module and operable to compile the event logs as a directed graph having a node for each labeled reference, the nodes interconnected by edges derived from the time stamps to order nodes according to a temporal relationship of customer interactions in a contact session through one or more of the contact mediums;
• and
• an event tracking graphical user interface interfaced with the event modeling engine and operable to display the directed graph.