Path length selector

At least one non-transitory computer readable storage medium encoded with processor-executable instructions that, when executed by at least one processor, perform a method for providing data related to conversion paths, the method comprising:

• receiving user interaction data, wherein the user interaction data specifies user interaction with content items and conversion items, wherein a conversion item is a user action that satisfies a predetermined conversion criteria;
• receiving conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event, and wherein conversion path data includes a path length measure for each conversion path in the plurality of conversion paths;
• determining one or more groups of path length measures;
• determining an aggregate performance measure for each path length measure group;
• and
• generating a list of the one or more groups of path length measures and corresponding aggregate performance measures.

An apparatus for providing data related to conversion paths, the apparatus comprising:

• at least one communications interface;
• at least one memory to store processor-executable instructions;
• and
• at least one processor communicatively coupled to the at least one communications interface and the at least one memory, wherein upon execution of the processor-executable instructions, the at least one processor:
• receives user interaction data, wherein the user interaction data specifies user interaction with content items and conversion items, wherein a conversion item is a user action that satisfies a predetermined conversion criteria;
• receives conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event, and wherein conversion path data includes a path length measure for each conversion path in the plurality of conversion paths;
• determines one or more groups of path length measures;
• determines an aggregate performance measure for each path length measure group;
• generates a list of the one or more groups of path length measures and corresponding aggregate performance measures;
• and
• provides instructions to display the list of the one or more groups of path length measures including instructions to display a graphical representation based upon the list of the one or more groups of path length measures and corresponding aggregate performance measures.