Advertising in a virtual environment
AssigneeAvaya Inc.
InventorsArn HYNDMAN, Nicholas SAURIOL, Gordon Frederick WALLS
Life of this patent
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Abstract
A method and system for placing advertising content in a three-dimensional virtual environment. A predefined space is selected for receiving the advertising content from an advertising provider. Information regarding the context of the space within the virtual environment is used by the advertising provider to select appropriate advertising content that relates to the context of the space within the virtual environment where the advertising content is to be placed. The advertising content can be content already existing on an advertisement server. The advertising content can change and alternate content can be substituted for the original content upon the occurrence of certain events.
Claims20
A method for placing an advertisement in a virtual environment, the virtual environment containing a predefined space to receive the advertisement, the method comprising:
- retrieving a web-based advertisement from an advertisement server;
- inserting the web-based advertisement within a trivial document;
- and
- rendering the trivial document within the predefined space of the virtual environment.
A system for placing a two-dimensional advertisement in a three-dimensional virtual environment, the advertisement stored on an advertisement server, the system comprising:
- a three-dimensional (3D) virtual environment engine adapted to define a space within the virtual environment to receive the advertisement, retrieve a web-based advertisement and insert the web-based advertisement within a trivial document;
- and
- a 3D web renderer operating to render the trivial document containing the advertisement within the predefined space of the virtual environment.
A method for placing first three-dimensional (3D) advertising content in a three-dimensional virtual environment, the method comprising:
- allocating a 3D space within the virtual environment to receive the first advertising content;
- retrieving a script, the script determining a context of the 3D space;
- receiving the first advertising content, the first advertising content corresponding to the context of the 3D space;
- and
- rendering the first advertising content within the 3D space.
Dependencies are inferred from the claim text.