Method, apparatus and system for advertisement delivery

A home gateway, comprising:

• a first receiving module, configured to receive an advertisement parameter from a remote network management server;
• a storage module, connected to the first receiving module, and configured to store the advertisement parameter received by the first receiving module;
• a second receiving module, configured to receive a user request for visiting a local WEB page of a home gateway, wherein the user request is sent by a user terminal;
• an address obtaining module, connected to the storage module, and configured to obtain an address of advertisement data corresponding to the advertisement parameter that is stored by the storage module;
• an assembling module, respectively connected to the second receiving module and the address obtaining module, and configured to, after the second receiving module receives the user request for visiting the local WEB page of the home gateway, assemble the address of the advertisement data into data on the local WEB page of the home gateway, wherein the address of the advertisement data is obtained by the address obtaining module;
• and
• a first sending module, connected to the assembling module, and configured to send the data into which the address of the advertisement data is assembled on the local WEB page of the home gateway to the user terminal, wherein the data is processed by the assembling module.

A user terminal, comprising:

• a second sending module, configured to send a user request for visiting a local WEB page of a home gateway;
• a third receiving module, configured to receive data into which an address of advertisement data is assembled on the local WEB page of the home gateway, wherein the data is sent by a home gateway;
• a parsing module, connected to the third receiving module, and configured to parse the address of the advertisement data, wherein the address of the advertisement data is received by the third receiving module;
• a data obtaining module, connected to the parsing module, and configured to obtain the advertisement data according to the address of the advertisement data, wherein the address of the advertisement data is parsed by the parsing module;
• and
• a displaying module, configured to display the data on the local WEB page of the home gateway, wherein the data is received by the third receiving module, and the advertisement data obtained by the data obtaining module.

An advertisement delivery system, comprising:

• a remote network management server configured to send an advertisement parameter to a home gateway and a user terminal,
• wherein the home gateway is configured to:
• receive a user request from the user terminal for visiting a local WEB page of the home gateway;
• and
• obtain an address of advertisement data corresponding to a stored advertisement parameter, assemble the address of the advertisement data into data on the local WEB page of the home gateway according to the advertisement parameter, and send data into which the address of the advertisement data is assembled to the user terminal;
• wherein the user terminal includes:
• a sending module, configured to send a user request for visiting a local WEB page of a home gateway;
• a receiving module, configured to receive data into which an address of advertisement data is assembled on the local WEB page of the home gateway, wherein the data is sent by a home gateway;
• a parsing module, connected to the receiving module, and configured to parse the address of the advertisement data, wherein the address of the advertisement data is received by the receiving module;
• a data obtaining module, connected to the parsing module, and configured to obtain the advertisement data according to the address of the advertisement data, wherein the address of the advertisement data is parsed by the parsing module;
• and
• a displaying module, configured to display the data on the local WEB page of the home gateway, wherein the data is received by the receiving module, and the advertisement data is obtained by the data obtaining module;
• wherein the home gateway is respectively connected to the remote network management server and the user terminal.