Methods and systems for merchandising products in bundles in an online marketplace

A system comprising:

• a product identification module to receive a request for a view product interface, the view product interface including a description of a primary product offered for sale by a seller, the view product interface indicating that a first item is for sale, the first item being an instance of the primary product;
• a definition module to identify a product bundle definition for the primary product, the product bundle definition specifying a plurality of secondary products selectable for purchase with the primary product;
• an inventory module, having one or more processors, to access inventory information of the seller, the inventory information specifying the availability of a second item, the second item being an instance of a secondary product of the plurality of secondary products;
• and
• a display module to provide the view product interface to the buyer, the view product interface including the description of the primary product and a description of the bundle, the description of the bundle including a description of the second item.

A non-transitory machine-readable medium having instructions embodied thereon, the instructions executable by one or more processors to perform a method, the method comprising:

• receiving a request for a view product interface, the view product interface including a description of a primary product offered for sale by a seller, the view product interface indicating that a first item is for sale, the first item being an instance of the primary product;
• identifying a product bundle definition for the primary product, the product bundle definition specifying a plurality of secondary products selectable for purchase with the primary product;
• accessing, using one or more processors, inventory information of the seller, the inventory information specifying the availability of a second item, the second item being an instance of a secondary product of the plurality of secondary products;
• and
• providing the view product interface to the buyer, the view product interface including the description of the primary product and a description of the bundle, the description of the bundle including a description of the second item.