Method of Delivering Goods and Services Via Media

A computer implemented method, comprising:

• associating, using a computing station, a plurality of media with a pharmaceutical prescription product in a database, wherein each of the plurality of media is issued for presentation by a different patient;
• assigning, using a computing station, an inactive status to each of the media and recording the inactive status of each of the plurality of media in the database, the inactive status of each of the plurality of media indicating that each of the plurality of media may not be redeemed for the pharmaceutical prescription product associated with each of the plurality of media;
• and
• after presentation of one of the plurality of media by a redeeming patient to a provider of the pharmaceutical product, using a computing station to apply a financial rule that determines a value of the one of the presented media and the value is based on the redeeming patient's copayment

A method implemented by a computing station for facilitating redemption of a medium for a pharmaceutical prescription product, comprising:

• upon a patient presenting the medium to a provider of the pharmaceutical prescription product, receiving information that includes the patient's copayment for the product;
• using a computing station, determining value information of the medium based on the patient's copayment by applying one or more financial rules, wherein the medium assumes a value based on the one or more financial rules and the patient's co-payment, and wherein the one or more financial rules are associated with a co-payment program where a pharmaceutical company covers at least a portion of the patient's copayment;
• and
• sending data from a computing station indicating the determined value information of the medium to the provider.