US 2012/0258697 A1 · APPARATUSES, METHODS AND SYSTEMS FOR INFORMATION QUERYING AND SERVING ON MOBILE DEVICES BASED ON AMBIENT CONDITIONS

Abstract

Systems and methods for information querying and serving on mobile devices based on ambient conditions. Conditions include weather, traffic, market prices, news and events, and the like. Information providers use a code triggered information server to serve context, demographic, and behavior-targeted information to users via mobile devices. Users obtain information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users' mobile devices from an information base. Information may also be served to users based solely on the user profiles and ambient conditions based on the accumulated history of scanned codes.

Claims24

Dependent claims

A processor-implemented method for serving ambient condition sensitive information to a mobile device, the method comprising:

accumulating via a processor operating on a server interest activity information from a mobile device, wherein the interest activity information comprises user identifying information;
accumulating via the processor user situational information provided by the mobile device;
receiving via the processor first ambient condition information from the mobile device and second ambient condition information from a network feed;
updating via the processor a user profile associated with the user identifying information with the accumulated user activity information and the accumulated user situational information;
applying via the processor a first rule using the updated user profile to select information from an information database;
applying via the processor a second rule to the selected information using the first and second ambient information to identify information from the selected information for inclusion in a message;
generating via the processor the message using the identified information;
and
sending via the processor the message to the mobile device.

6 more elements

Dependencies are inferred from the claim text.

Apparatuses, methods and systems for information querying and serving on mobile devices based on ambient conditions

Life of this patent

Apparatuses, methods and systems for information querying and serving on mobile devices based on ambient conditions

Life of this patent

Abstract

Claims24