System and method for targeted advertising
AssigneeInteletory, LP
InventorsEdward ZUGHAIB, Mark Friesen, Micah Pittman
Life of this patent
Estimating the term…
Abstract
In embodiments of the invention, as an inducement to a dealer/bailee entering into the financing agreement with a financing entity/bailor, the bailor may offer the use of embodiments of the invention to prepare targeted advertisements of the bailee's inventory for distribution to the bailee's customers. A first server coupled to a tag reader, is programmed to access terms of the agreement, to monitor the event signals received from the reader. A second server is coupled to the first server and is programmed to collect data based on the event signals received by the first server and to use the data to prepare targeted advertisements of the bailee's inventory, in accordance with the agreement.
Claims33
A system, comprising:
- a reader device associated with a controlled area of a bailee, configured to detect entry or removal of bailed property units owned by a bailor, by detecting a signal from a tag of the bailed property unit, the reader outputting an event signal in accordance with an agreement between the bailor and the bailee;
- a first server coupled to the reader, programmed to access terms of the agreement, to monitor the event signals received from the reader, the server being coupled to one or more banks having an account of the bailor and an account of the bailee;
- the first server programmed to initiate a financial transfer by the one or more banks from the bailee account to the bailor account in accordance with the agreement, based on removal of the bailed property units in the controlled area;
- and
- a second server coupled to the first server, programmed to collect data based on the event signals received by the first server and to use the data to prepare targeted advertisements of the bailee's inventory in the controlled area, in accordance with the agreement.
A method, comprising:
- receiving in a first server an event signal from a reader device detecting entry or removal of bailed property units owned by a bailor from a controlled area of a bailee, by detecting a signal from a tag of the bailed property unit, the reader outputting the event signal in accordance with an agreement;
- accessing by the first server terms of the agreement, the first server being coupled to one or more banks having an account of the bailor and an account of the bailee;
- initiating by the first server a financial transfer by the one or more banks from the bailee account to the bailor account in accordance with the agreement, based on removal of the bailed property units in the controlled area;
- and
- collecting data with a second server coupled to the first server, based on the event signals received by the first server and using the data to prepare targeted advertisements of the bailee's inventory in the controlled area, in accordance with the agreement.
A non-transitory computer readable medium storing program instructions, which when executed by a computer processor, perform the steps comprising:
- receiving in a first server an event signal from a reader device detecting entry or removal of bailed property units owned by a bailor from a controlled area of a bailee, by detecting a signal from a tag of the bailed property unit, the reader outputting the event signal in accordance with an agreement;
- accessing by the first server terms of the agreement, the first server being coupled to one or more banks having an account of the bailor and an account of the bailee;
- initiating by the first server a financial transfer by the one or more banks from the bailee account to the bailor account in accordance with the agreement, based on removal of the bailed property units in the controlled area;
- and
- collecting data with a second server coupled to the first server, based on the event signals received by the first server and using the data to prepare targeted advertisements of the bailee's inventory in the controlled area, in accordance with the agreement.
Dependencies are inferred from the claim text.