Method and process of using a social network to retarget a personal advertisement

A system to target advertisements based on a lifestyle change for an individual, the system comprising:

• a server, having one or more processors, to scan conversations on a plurality of social sites to determine the lifestyle change;
• an event database to store and analyze at least portions of the conversations related to the lifestyle change, the event database further to determine an event related to the lifestyle change;
• an advertisement database to match an advertisement targeted to the event;
• and
• an advertisement server to electronically send the targeted advertisement.

A non-transitory computer-readable storage medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform an operation, the operation comprising:

• scanning a plurality of social sites to determine a lifestyle change of an individual;
• making a determination whether one or more keywords related to the lifestyle change are found in at least one of the plurality of social sites;
• and
• based on the determination that the one or more keywords are found in the at least one of the plurality of social sites
• querying an end-user of the at least one of the plurality of social sites;
• determining an event related to the lifestyle change;
• matching an advertisement targeted to the event;
• and
• electronically sending the targeted advertisement.