US 2012/0239495 A1 · PRESENTING SOCIAL INFORMATION RELEVANT TO A DEAL TO A USER

Abstract

A social networking system suggests deals relevant to a user. The deals are selected for suggestion based on social information associated with the user. Deals presented to the user are categorized based on social information associated with the user including actions taken by connections of the user. Deals that are closely associated with each other based on social information are presented together via a user interface. For a particular deal, social information relevant to that deal is presented, including connections associated with the deal, social groups, social events, images, as well as other deals. Presentation of deals and information associated with the deals in a social context increases the likelihood of the user getting interested in the deal and performing actions related to the deal, for example, purchasing the deal or recommending the deal.

Claims21

Dependent claims

A computer-implemented method for suggesting connections of a user of a social networking system for a deal presented to the user, the method comprising:

identifying a user of a social networking system for sending information about a deal;
identifying a set of connections of the user, each connection comprising another user with whom the user has established a connection in the social networking system;
determining a measure of relevance of the deal to each connection;
selecting one or more connections based on the determined measure of relevance for each selected connection;
and
sending information describing the selected connections to the user for display as a suggestion in connection with the displayed information about the deal.

3 more elements

Dependencies are inferred from the claim text.

Presenting social information relevant to a deal to a user

Life of this patent

Presenting social information relevant to a deal to a user

Life of this patent

Abstract

Claims21