US 2012/0239492 A1Published application

Content performance estimation

AssigneeGoogle Inc.

InventorsXiaofeng Guo, Tong Liu

Life of this patent

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Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for computing performance estimates. Performance estimates are provided for resources based on candidate targeting criteria included in requests for the performance estimates. The performance estimates are computed based on previously received resource requests that are included in a relevant request group. The relevant request group is defined to include resource requests that include request criteria that match reference targeting criteria. The request criteria can include data characterizing a user for which the resource is being selected. In some implementations, request groups can be defined by analyzing previously-received resource requests and including the resource requests in request groups having reference targeting criteria that are matched by the request criteria.

Claims20

Dependent claims

A computer-implemented method, comprising:

accessing, by a processing device and from a request log, resource requests that specify request criteria with which targeted resources responsive to the resource request are selected;
segmenting, by a processing device and based on the specified request criteria, the resource requests into request groups, each request group requiring each resource request in the request group to specify a request criterion that matches a reference targeting criterion for the request group;
receiving, from a processing device, a performance estimate request requesting a measure of predicted performance of a resource targeted according to one or more candidate targeting criteria, the one or more candidate targeting criteria specifying request criteria of resource requests for which the resource is eligible for selection;
computing a performance estimate responsive to the performance estimate request, the performance estimate being computed based on a request group having a reference targeting criterion that matches a candidate targeting criterion from the one or more candidate targeting criteria;
and
providing, by a processing device and in response to the performance estimate request, the performance estimate.

3 more elements

Dependencies are inferred from the claim text.