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US 2012/0239491 A1Published application
Associating ad results with purchases made via mobile devices
AssigneeEmpire Technology Development LLC
InventorEzekiel Kruglick
Life of this patent
Estimating the term…
Abstract
Implementations and techniques for associating ad results with purchases made via mobile devices are generally disclosed.
Claims24
A method implemented in a communication network associated with a plurality of mobile devices, comprising:
- collecting, via a mobile service provider portion of the communication network, a first data set that includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time of delivery data as well as user identity data;
- collecting, via the mobile service provider, a second data set that includes purchase data associated with purchases made via the plurality of mobile devices, wherein the purchase data is associated with purchased product data, time of purchase data as well, as user identity data;
- and
- determining an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.
1 more element
A method implemented in a communication network associated with a plurality of mobile devices, comprising:
- collecting, via a mobile service provider portion of the communication network, a first data set that includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time of delivery data as well as user identity data;
- collecting, via the mobile service provider, a second data set that includes user location data, wherein the user location data is associated with time data as well as user identity data;
- determining an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.
A mobile service apparatus, comprising:
- a mobile service provider configured to facilitate communication among a plurality of mobile devices, the mobile service provider configured to:
- collect a first data set that includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time of delivery data as well as user identity data;
- collect a second data set that includes purchase data associated with purchases made via the plurality of mobile devices, wherein the purchase data is associated with purchased product data, time of purchase data, as well as user identity data;
- and
- determine an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.
2 more elements
An article for use with a communication network associated with a plurality of mobile devices, comprising:
- a signal bearing medium comprising machine-readable instructions stored thereon, which, when executed by one or more processors, operatively enable a computing device to:
- collect a first data set that includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time of delivery data as well as user identity data;
- collect a second data set that includes purchase data associated with purchases made via the plurality of mobile devices, wherein the purchase data is associated with purchased product data, time of purchase data, as well as user identity data;
- and
- determine an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.
2 more elements
Dependencies are inferred from the claim text.