Associating deals with events in a social networking system

A computer-implemented method comprising:

• receiving a request for creation of a social deal from a user of the social networking system, wherein activation of the social deal requires multiple users to perform actions associated with the social deal;
• sending a request to schedule an event, the event corresponding to an activity benefiting from the deal;
• responsive to receiving information identifying potential participants of the social deal, sending a request to add each potential participant to the event;
• and
• responsive to receiving a message confirming participation by a potential participant in the event, sending a request to confirm participation by the user in the social deal.

A computer-implemented method comprising:

• receiving information describing an action associated with a deal, the action performed by a user of a social networking system;
• identifying an entity represented in the social networking system associated with the deal;
• identifying an action associated with the entity that can be performed by users of the social networking system;
• and
• sending a request to the user for performing the action associated with the entity.