# US 2012/0239484 A1 · Deal scoring system and method

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- Number: US 2012/0239484 A1
- Document ID: US20120239484A1
- Status: Published application
- Kind: A1
- Application number: 13/423,098
- Filed: 2012-03-16
- Published: 2012-09-20
- Earliest claimed: 2011-03-17
- Inventors: Martin Tobias; Dane Knecht; Samy Aboel-Nil
- Web page: https://patentgrep.com/patent/US20120239484A1

## CPC

- G06Q 30/0239: {Online discounts or incentives}
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0235: constrained by time limit or expiration date
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0277: {Online advertisement}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Prospective deals for a deal vendor's deal inventory may be scored according to one or more population-specific expected-yield scores, such as expected revenue yield, expected new customers yield, and the like. A prospective deal is categorized and characterized according to a number of yield-related characteristics. Some or all of the prospective deal's characteristics are mapped to yield components derived from completed deals that have been offered to a particular population. An expected-yield score for a prospective deal with regard to that population is obtained by combining the mapped yield components.

## Claims

### Claim 1

A deal scoring system and method as shown and described.