Applying rewards based on non-transaction events

A system for providing a customer-centric rewards platform configured to communicate to a customer information related to one or more rewards programs associated with one or more customer accounts, the system comprising a processing device configured for:

• initiating presentation to the customer of the rewards platform comprising information related to one or more rewards programs associated with the customer, wherein each of the rewards programs is associated with at least one customer account;
• determining a non-account transaction event indicating one or more rewards should be applied to one or more rewards accounts has occurred, each of the one or more rewards accounts associated with one or more customer accounts;
• and
• crediting one or more rewards accounts with one or more rewards based at least in part on the occurrence of the non-account transaction event.

A computer program product comprising a non-transient computer-readable memory comprising computer-executable instructions for providing a customer-centric rewards platform configured to communicate to a customer information related to one or more rewards programs associated with one or more customer accounts, the instructions comprising:

• instructions for initiating presentation to the customer of the rewards platform comprising information related to one or more rewards programs associated with the customer, wherein each of the rewards programs is associated with at least one customer account;
• instructions for determining a non-account transaction event indicating one or more rewards should be applied to one or more rewards accounts has occurred, each of the one or more rewards accounts associated with one or more customer accounts;
• and
• instructions for crediting one or more rewards accounts with one or more rewards based at least in part on the occurrence of the non-account transaction event.