High-performance supply forecasting using override rules in display advertising systems

An advertising server network for adjusting impression supply sampling weights in a display advertising environment, comprising:

• a module for submitting a campaign query comprising at least a campaign query predicate;
• a module for receiving initial campaign query results, the initial campaign query results comprising at least one impression supply node base weight;
• a module for creating an impression-to-rule index, the impression-to-rule index for determining if at least one weight adjustment rule selected from the set of override rules is applicable to the at least one impression supply node;
• a module for identifying, using the impression-to-rule index, a candidate applicable weight adjustment rule for applying to the at least one impression supply node, the candidate applicable weight adjustment rule having an adjustment method;
• and
• a module for applying, in a computer memory, the adjustment method to the at least one supply impression base weight of an impression supply node, resulting in at least one adjusted trend weight.

A non-transitory computer readable medium comprising a set of instructions which, when executed by a computer, cause the computer to adjust impression supply inventory using a set of override rules in an advertising environment, the set of instructions for:

• submitting a campaign query comprising at least a campaign query predicate;
• receiving initial campaign query results, the initial campaign query results comprising at least one impression supply node base weight;
• creating an impression-to-rule index, the impression-to-rule index for determining if at least one weight adjustment rule selected from the set of override rules is applicable to the at least one impression supply node;
• identifying, using the impression-to-rule index, a candidate applicable weight adjustment rule for applying to the at least one impression supply node, the candidate applicable weight adjustment rule having an adjustment method;
• and
• applying the adjustment method to the at least one supply impression base weight of an impression supply node, resulting in at least one adjusted trend weight.