Offering social deals based on activities of connections in a social networking system

A computer implemented method for activating a social deal for a user of a social networking system, the method comprising:

• receiving a request for activating a social deal from a user of a social networking system;
• observing a set of actions performed by other users connected to the user in the social networking system, the actions associated with the social deal;
• determining whether the set of actions meets a predetermined criteria for activating the social deal;
• responsive to the set of actions meeting the predetermined criteria, activating the deal for the user, wherein the activation enables at least the user to purchase the deal;
• and
• sending information indicating activation of the social deal to the user.

A method for offering social deals to users of a social networking system, the method comprising:

• storing information for a social deal, the social deal associated with one or more objects in the social networking system;
• observing interactions between users of the social networking system and the one or more objects associated with the social deal;
• and
• for a particular user of the social networking system, offering the social deal to the user only if the observed interactions that were performed by other users with whom the user is connected in the social networking system meet a predetermined criteria.